In the digital age, an online presence is vital for any business. Without it, there’s little chance of reaching and engaging with their target market. That’s because everyone is online nowadays, making the Internet the best platform to market a business.
One way to take advantage of the Internet for a business’s marketing needs is through building a website. Having their domain will do a great deal in introducing their company, promoting their products or services, and engaging with potential and current consumers.
But it’s not enough just to build a website. It needs to be stunning, attractive, and engaging to effectively achieve its goal to attract consumers and build the company’s strong online reputation. Here’s how to build a stunning and effective website.
Optimize the website for mobile
In creating a website, many business owners focus on how it looks from a desktop computer. But many business domains don’t look good when opened on mobile, and that’s bad considering that most people use their phones to access the Internet. In fact, research tells us that 40% of shoppers switch to a competitor’s site after having a bad experience with a mobile website.
That’s why it’s essential to make sure that every page on a business’s website is optimized for mobile. It should hit two birds with one stone, looking great both on a computer and on a mobile phone. Everything, from graphics to user-friendliness, should work on mobile just as good as it works on a laptop or desktop computer.
Overall, a website should be easy to navigate. Many users don’t have the time and patience to work through a cluttered, unorganized site. What they want to see is a very structured and clean site that will enable them to look through pages and browse content with ease.
The best solution is to have a maximum of 5-6 tabs on the top of your website that categorize the content. That will enable users to easily find what they’re looking for when they visit the pages.
Focus on design
We’ve all probably visited a website only to see a lot of distracting graphics or lengthy text. When a consumer sees those in a business’s site, it decreases the chances of them wanting to stay and see more. Design matters. Instead of having text-heavy content, opt to portray your messages using short, catchy paragraphs that are straightforward with what the business wants to portray to the audience. It would be smart to invest in a graphic design company in Chicago, IL, to help with web design.
Make sure it’s speedy
Everyone can agree that lagging and slow websites are the most annoying things to encounter on the Internet. No one wants to wait a long time to load pages. Nowadays, speed is of paramount importance to any website. Survey shows that 83% of people get a negative perception of a brand if they have a slow website.
Businesses have to make sure they’re not adding too many graphics, videos, etc. on their sites that will cause it to lag. Software updates should always be accomplished to increase the speed and responsiveness of the site. Remember, first impressions last, and a home page that loads slowly is not a very good impression to make.
These tips will help give any business to build a stunning and effective website to attract consumers and reach their audience. Investing in strategies to achieve this will be of tremendous help in the growth and success of a company.